Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites (Love-Based Business Book 1) by Michele PW (Pariza Wacek)

Author:Michele PW (Pariza Wacek) [PW (Pariza Wacek), Michele]
Language: eng
Format: epub
Publisher: Creative Concepts and Copywriting LLC
Published: 2014-07-22T18:30:00+00:00

If you don’t remind your ideal clients about their pain, they may say things like “Oh what you do sounds great; I’ll definitely have to work with you one day.” And of course, they never do.

But that doesn’t mean the pain goes away. On the contrary, you may actually end up causing suffering, because your ideal clients don’t know that working with you will actually alleviate their pain.

Look, people stand in their own way all the time. And unless you actually remind them they truly are IN pain while they’re reading about your offering, they will be far more likely to brush it under the rug:“Oh, it’s fine — I can deal with it for another few months until the kids are in school/out of school/after the holidays/etc.” Only by reminding them will you give them the gift of being able to choose — do they really want to stay there? Or are they ready to move forward?

3. People are busy. If you aren’t clear about reiterating WHAT their pain is (so they know you “get” their pain) and WHY your product or service will solve that pain, they’ll probably walk right by you, still searching for the person who can solve their pain.

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